Rotherham Council is making a bold move to tackle the shortage of foster carers in the area by launching its first-ever television advert. With the help of Sky Adsmart, the 30-second commercial aims to target different households within a specific area, maximizing its impact. Additionally, the advert will be shared on the Council’s YouTube Channel and social media platforms, ensuring a wider reach for the campaign.
This television campaign is just one facet of a comprehensive effort by the Council to raise awareness about the incredible rewards of fostering and the transformative impact it can have on the lives of local children. To amplify their message, the Council has also engaged with radio, local press, and giant roadside billboards, ensuring that potential foster carers across various mediums are reached.
National research indicates an urgent need for an additional 8,000 foster carers throughout the country to adequately cater to the needs of looked-after children. Rotherham, in particular, requires foster carers from diverse backgrounds and walks of life to join the Fostering Rotherham family. The Council emphasizes that employment status age (as long as 21+), marital status, sexual orientation, existing children, and home ownership are not barriers to becoming a foster carer.
Councillor Victoria Cusworth, the Cabinet Member for Children and Young People at Rotherham Council, praised the selfless efforts of current foster carers, hailing them as unsung heroes.
The Council’s campaign seeks to shine a spotlight on their life-changing work while encouraging more individuals from the borough to step up and join Rotherham’s fostering family. The Council’s recent increase in fees paid to foster carers, including additional payments for those caring for children with complex needs, further highlights their commitment to supporting and valuing their foster carers.
If you are interested in fostering in Rotherham or want more information, please visit www.fosteringrotherham.com or contact the Fostering Rotherham team at 01709 357 370.
Rotherham Council’s Bold TV Ad Campaign Aims to Tackle Foster Carer Shortage”
Rotherham Council has taken an innovative approach to combat the critical shortage of foster carers in the area with its first-ever television advert. This audacious move demonstrates the Council’s determination to inspire and recruit more individuals willing to become foster carers. By utilizing Sky Adsmart, the commercial can target specific households in the area, maximizing its impact. Additionally, the Council is leveraging digital platforms by sharing the advert on its YouTube Channel and social media channels.
In addition to the television campaign, Rotherham Council is leaving no stone unturned in its quest to raise awareness about the rewarding nature of fostering. The campaign includes radio advertisements, local press coverage, and striking billboards, capturing the attention of potential foster carers through various mediums. These concerted efforts highlight the Council’s commitment to ensuring that local children have the loving homes they deserve.
National research has revealed an alarming shortage of 8,000 foster carers across the country, leaving many vulnerable children without stable placements. Rotherham, in particular, urgently requires foster carers from diverse backgrounds to join the Fostering Rotherham family. The Council emphasizes that age, employment status; marital status, sexual orientation, and housing situation are not barriers to becoming a foster carer. This inclusive approach encourages individuals from all walks of life to consider making a difference in a child’s life.
Councillor Victoria Cusworth, Cabinet Member for Children and Young People at Rotherham Council, lauds the dedication of foster carers, heralding them as unsung heroes. Through this campaign, the Council aims to shed light on the life-changing work they do while inspiring more residents to join Rotherham’s fostering family. Increased fees and comprehensive support, including expert assistance, therapeutic resources, and a fostering community, demonstrate the Council’s commitment to valuing and empowering foster carers.